Understanding Backlink Types: How to Strengthen SEO, Traffic, and Authority
Backlinks are no longer the single most important SEO factor—but they still hold significant value. The wrong types can hurt your rankings, while the right ones can elevate your visibility, authority, and traffic. This guide explores various backlink types and how they impact your digital marketing strategy. What Is a Backlink? A backlink is a […]
SEO Attribution in 2025: Why It’s Broken—and How to Adapt
SEO attribution is collapsing in the AI era. Learn what’s changing, why it matters, and how to rethink measurement. For years, SEO professionals have worked hard to earn a seat at the table. We’ve built dashboards, reported wins, and tried to translate complex user journeys into something business leaders could understand. We’ve tried—sometimes desperately—to connect […]
Why User-Generated Content Works Well for SEO
Google prioritizes UGC (user-generated content) because users want real, relatable answers from real people. Platforms like Reddit have seen a massive increase in visibility, largely because users trust authentic, unfiltered recommendations. Reddit, for example, saw a +1,328% jump in visibility between June 2023 and April 2024 (source: Sistrix via Silvia Gutito of Amsive). Google is […]
Essential Soft Skills Every SEO Must Master in 2025
In today’s AI-driven, data-saturated digital world, technical SEO skills alone are no longer enough. To truly stand out and create lasting impact, modern SEOs need to sharpen their soft skills.Being technically strong remains foundational—proficiency in technical SEO, content strategy, automation, analytics, and AI is expected. But technical insights alone won’t build relationships, influence stakeholders, or […]