Search engine optimization (SEO) is a vital component of any digital marketing plan. When you continually improve your SEO, you can drive valuable organic traffic to your website.
But how do you measure if your SEO efforts are successful? That’s where SEO key performance indicators (KPIs) come in.
Learn what SEO KPIs are and explore the seven most important metrics you should monitor to track and improve your performance.
What Are SEO KPIs
SEO KPIs are metrics that evaluate and measure how well your SEO strategies are working. Some of the most common include organic traffic, keyword rankings, conversion rates, and more.
7 Key SEO Metrics to Track
If you’re unsure where to begin, focus on these seven essential KPIs that have a direct impact on your results.
Organic Search Traffic
This measures the number of visitors arriving at your website via unpaid search engine results. It shows how effectively your SEO attracts users without relying on paid ads or referral links.
Organic Click-Through Rate (CTR)
CTR reflects the percentage of users who see your listing in search results and click on it. A higher CTR indicates your titles and meta descriptions are compelling enough to drive traffic.
Bounce Rate
Bounce rate measures the percentage of visitors who leave your site without engaging. A high bounce rate suggests that users didn’t find what they were looking for and quickly returned to search results.
Conversion Rate
Conversion rate shows how many visitors complete desired actions, such as making a purchase or filling out a form. This KPI reveals your website’s ability to guide users through the sales funnel.
Site Exit Points
Exit points are the last pages users view before leaving your site. Tracking them helps you identify pages where visitors commonly drop off, so you can improve engagement and encourage further action.
Lead Generation
Lead generation measures how many leads are captured through organic traffic. By connecting your marketing tools with your CRM, you can track qualified leads and prove SEO’s impact on your pipeline.
Revenue Generation
Revenue generation is the ultimate metric for showing SEO’s value to your business. For ecommerce sites, tools like Google Analytics 4 can track sales and revenue. For lead-focused businesses, integrating marketing automation with CRM software is essential to measure how organic search drives revenue.
How to Track SEO KPIs
The most effective way to track these KPIs is through SEO analytics and dashboards. Regularly reviewing this data helps you understand what’s working, identify opportunities, and clearly demonstrate your SEO’s contribution to business goals.